EVMS Magazine (original, redesign & digital)

December 1, 2015 varhodes
0 Comment
corporate communications, design, digital media, editing, marketing, projects, publications, storytelling, video, writing

[easy-image-collage id=160]

A newsprint vehicle that had fallen into an irregular publication cycle desperately needed an overhaul. Abandoning the newspaper feel, we opted for a feature-magazine format that was more visually appealing and engaging for readers. The result: an award-winning publication that, after four years, recently underwent a full redesign. In just a few years after the redesign, a digital-native version of the publication was born that cast aside print conventions in favor of a more interactive experience. 


One of the biggest challenges facing a campus of physicians and scientists is presenting itself not just in terms of cold facts, but also establishing a compelling emotional connection. The former was evident in a newspaper-style publication that had fallen into irregular and infrequent publication. Upon my arrival at EVMS in 2008, I was tasked with implementing an alternative: a feature magazine.

The new publication resonated with internal and external constituents alike and earned various awards. Under my leadership, we brought management, writing, editing and design of the magazine in-house after a year cutting costs nearly in half.

In Fall 2012, we unveiled an extensive redesign that changed not only the graphic design of the publication but also adopted a more reader-friendly format and shorter articles that encouraged greater engagement with the magazine articles. The redesigned publication also earned top honors.

In Fall 2015, EVMS Magazine evolved once again pairing its print version with a digital-native format that cast aside traditional print conventions and incorporated animation, interactive elements, and digital video.


Original magazine:

  • PRSA Hampton Roads Pinnacle Awards (2010): EVMS 2010 Magazine Issues (Best in Show)
  • PRSA Hampton Roads Pinnacle Awards (2010): EVMS 2010 Magazine Issues
  • Silver ADDY Awards (2011): EVMS Winter 2010 Magazine
  • Silver ADDY Awards (2011): EVMS Super Patient Magazine Feature

Redesigned Magazine:

  • PRSA Hampton Roads Pinnacle Awards (2013): EVMS 2013 Magazine Issues (Best in Show)
  • PRSA Hampton Roads Pinnacle Awards (2013): EVMS 2013 Magazine Issues


Support Material: